The place of promotional gifts in the marketing spectrum

A business man offering a gift

The internet and the information age have opened up new vistas for marketing and advertising.

You will see more and more varieties of it as you look into the different roads that are currently available. Marketing and its forms have permeated every sphere, be it through television adverts, magazine adverts, bus ads, online banners, sponsored ad & social media, the list goes on and on. However, this does not mean that the old tools in the trade have died a slow death. Nothing could be farther from the truth. After initially loosing some battleground to the newer marketing media, the promotional and corporate gifts have made a comeback with a bang and they are used more often, with the aid of modern technology.

 

 

The whole idea behind releasing promotional products

With promotional products, your brand can seep deeper in the marketing spectrum because promotional products help the target group associate with your brand and they come to link the gift to your product / service. It is for this simple reason that they are ever so popular.

 

What all can be passed as promotional products?

Your business type and the budget that you have are a large part of what determines the type of promotional product you will use. This means that you can select your promotional gift according to your budget, the demands of the times and your customers expectations and can be anything like:
– Stationary: pens, notepads, pencils, erasers, rulers
– Bags: also encapsulates purses
– Business items: address book, business card holders, laptop sleeves

– Desk Accessories: Calendars, Mugs, Glass

– Clothing: T-shirts, hats, caps, socks, sweat bands, gloves
These are the rudimentary things that are the most often used but you are definitely not limited to the above. Talking to an experienced promotional gift supplier will most likely offer you different options within your budget and your target range.

 

What’s your niche?

You should remember that the product you are endorsing as a promotional product should be well in line with the product you are selling. As a common example, if you are selling corporate or business products, then cups, pens and stationary would be your obvious promotional products. On the other hand, sweat bands, t-shirts and the like would go if you are selling items for the gym. It is important to remember which is which. Get your basics in order.

 

The time of the distribution

This part is really dependent on you and what you are targeting. You could use various techniques, and one of them is to personally deliver or even to send your gift to your customer. This will gently but surely oblige the customer to have a look at, and use your product. Keep in mind, when selecting a promotional gift, that the usefulness of the gift directly determinate the amount of exposure it will generate. A second method of timing your promotional product is to make your promotional product available at a trade fair and other events. Let people have a look at the freebies that you are offering and you will be surprised to see how people will be lured into that first contact thus opening the route to further exposure of your product / service. These are just two fine timings that you can use to get that needed sales lead, but there are many other methods to use a promotional gift as an ice-breaker in the sales process. Use your imagination and the right timing and the limited cost of your gift can generate a huge return on investment.

 

The ease of implementation

Gifts and Gadgets offer the whole range of promotional gifts. From the really cheap branded give-away up to the classy top of the range corporate gift.
Especially for small businesses or people who have limited budget, we always have that quirky step-in gift to test the waters and eventually you will be able to build upon the success of those products that created a loyal following.

When you are able to successfully make sure that your first campaign starts off with the right note, then you can be sure that your advertising & marketing effort will get a huge boost from the distribution of the appropriate promotional products.

 

2 Comments

  1. Telefonkatalogen.biz
    August 4, 2014 @ 3:02 am

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    • Edwin Spiessens
      August 4, 2014 @ 7:04 pm

      Hi,

      Thanks for the compliments.
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      Edwin

      Reply

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